
The film version of
Fantastic Four has been pushed back one week until July 8, 2005. Fox claims that this has nothing to do with competition and everything to do with better positioning. Why is it a better position to release your film one week
after one of the two highest grossing weekends of the year? (The July 4 weekend was the highest grossing until
Star Wars and
Spider-Man started coming out on Memorial Day.) Could it be because the loss of general moviegoing traffic is less damaging than coming out two days after the Spielberg/Cruise collaboration of
War of the Worlds? I know the conclusions I've come to, and they don't agree with the Fox press releases.